Branding Intent

The website’s branding will align with the St. Tammany Parish Pedestrian & Bicycle Master Plan identity, featuring a welcoming and vibrant visual aesthetic to reflect community values. Design elements will include:


Color Palette: Earthy greens and blues will create a sense of natural connectivity and environmental focus, resonating with the Parish’s emphasis on recreation and sustainable infrastructure.


Typography and Icons: Easy-to-read fonts and intuitive icons will ensure accessibility for all users, with special attention to navigation for mobile devices.


Logo and Banners: The logo will symbolize connectivity, possibly featuring pathways or wheels, to represent both walking and biking.


Visual Elements: Maps, icons, and visuals will help residents quickly identify key areas of interest, fostering clarity and encouraging participation.